A certified Amazon PPC Specialist.
The 2 biggest issues I see sellers having are that they spend too much on:
1) Ineffective PPC
2) Rely too heavily on ACOS as a key metric.
Some time in the last year A9 algorithm changed and PPC started impacting a product’s organic keyword rank negatively or positively. Previously it was just positive. This means you can no longer buy your way to the top of a keyword by outspending your competition.
Additionally, I see sellers always looking to lower their ACOS without understanding the true impact on the revenue and profit of the product. I will show you which key metrics we follow to lower our TACOS (Total ACOS), increase the lifelong value of your products, stay ahead of the competition, and maximize your bottom line.
I want you to stop losing money you can’t afford by listening to bad and outdated advice. PPC requires an intimate knowledge of ranking algorithms and the use of a scalpel, not a chainsaw.
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